MANAGEMENT AND INFLUENCE OF CRISIS PROCESSES ON THE ACTIVITIES OF THE ENTERPRISE

The purpose of the study is to generalize the types of crisis phenomena depending on the stage of the life cycle of the enterprise, to define conceptual approaches to the concept of "crisis" from the standpoint of application in the enterprise’s activities, and to analyze the indicators of the enterprise’s economic activity. The results. In the article, the author proved that an integral element of the analysis of the economic conditions of the enterprise is the analysis of the indicators obtained from the financial statements of the business entity. The author made an analysis of the indicator of the profitability of the activity, which is calculated as the ratio of the net profit of the enterprise to the net revenue from the sale of products. It is shown that a constant increase of this indicator means an increase in the efficiency of the enterprise’s economic activity, and a decrease on the contrary. The scientific novelty consists in paying special attention to the organization and improving aspects of anti-crisis management, implementing general principles and methods of management in crisis situations, improving management to overcome and restore the insolvency of the enterprise. The practical value is that these materials can become a kind of action plan for diagnosing the financial state of the enterprise, as well as a source of measures to improve it. The authors proved that the factors of the scientific and technical group have a positive effect on the activity of the investigated enterprise, because it keeps pace with the times and uses modern technologies in its activities to organize production.