THEORETICAL AND METHODOLOGICAL BASES OF FORMATION OF CRISIS MANAGEMENT AT THE ENTERPRISE

The article examines the theoretical and methodological foundations for the formation of crisis management at an enterprise. It is substantiated that crisis management is a comprehensive approach that provides enterprises with the ability to anticipate, prevent and overcome crisis phenomena. The study shows that a crisis can occur at any stage of the life cycle of an enterprise, requiring the use of specific management methods. The main principles of crisis management include preventive measures, efficiency, complexity and adaptability. The methods used are divided into tactical and strategic, allowing both to quickly stabilize the situation and to eliminate the root causes of the crisis. It is proved that the effectiveness of crisis management depends on careful monitoring, diagnostics, clear planning and the ability to quickly adapt. Crises have accompanied enterprises throughout their history, and crisis management is designed to anticipate, minimize and overcome their consequences. The company's efficiency depends on the timely identification of threats and the implementation of measures to stabilize and restore the company's operations. To ensure maximum effectiveness in combating crisis phenomena, the process of crisis management should be carried out in stages, taking into account the stages of the crisis - pre-crisis, crisis and post-crisis, which makes it possible to respond in a timely manner to changes in the economic condition of the enterprise. One of the key aspects of crisis management is its focus on preventing problems. Regular diagnostics of the financial condition, monitoring of changes in the external environment, and analysis of internal business processes allow for early identification of potential risks. This, in turn, contributes to the development of preventive measures that minimize the possibility of deterioration of the company's condition. Timely response to threats allows not only to avoid significant losses, but also to use the crisis as an incentive for further improvement of activities.