Enterprise management in crisis situations: modern approaches, methods, anti-crisis strategies

In the current conditions of war and economic instability, it is extremely important in the activities of any enterprise to respond to the emergence of crises that can lead to the development of a crisis state and even crises. Therefore, modern leaders and managers need to timely identify possible sources of crisis phenomena, apply effective tools to overcome them, and also introduce a special type of management into their activities – anti-crisis. The purpose of the study is to study modern approaches of scientists to the essence of the definitions of «crisis», «crises», «anti-crisis management», determine the goals and objectives of anti-crisis management, as well as in a thorough analysis of the stages of anti-crisis management, the main anti-crisis strategies, modern models and methods of bankruptcy forecasting. The conducted study allowed us to determine our vision of the essence of the «crisis» as a critical situation that threatens the stable operation of the enterprise and requires the adoption of management decisions and measures to overcome it. A crisis is defined as a sharp transition moment that can lead not only to a crisis state, but also to the onset of a crisis, which is dangerous for an enterprise in the current conditions of war. It is established that anti-crisis management is an organized system of management decisions and actions that ensures stable operations and development of an enterprise based on the use of effective methods, development of strategies, and measures for identifying crises and overcoming them. Modern methods and the most common economic and mathematical models for predicting the bankruptcy of an enterprise are determined. It is established that today, during the war, effective anti-crisis management requires the development and implementation of anti-crisis strategies that can ensure the development of the enterprise's activities. The need to introduce anti-crisis management into the activities of enterprises based on the development and implementation of modern anti-crisis strategies such as «growth», «development of digital technologies» is substantiated, since it is such strategies that will be able not only to overcome the crisis, but also to ensure the development of the enterprise in the future.