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Diegetic Innovation Templating
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In this paper we describe a process called Diegetic Innovation Templating (DiT) whereby science fiction and fantasy stories are used as a systematic source of ideas for design and product innovation. We also introduce a concept called the Diegetic Gap which acts a metric for assessing how compatible a particular piece of fiction is to a given innovation space. We illustrate the Diegetic Innovation Templating process using an example from a fashion house that specializes in creating leading-edge designs for women's clothing.
Title: Diegetic Innovation Templating
Description:
In this paper we describe a process called Diegetic Innovation Templating (DiT) whereby science fiction and fantasy stories are used as a systematic source of ideas for design and product innovation.
We also introduce a concept called the Diegetic Gap which acts a metric for assessing how compatible a particular piece of fiction is to a given innovation space.
We illustrate the Diegetic Innovation Templating process using an example from a fashion house that specializes in creating leading-edge designs for women's clothing.
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