Sustainable TOURISM: win-win-win papakonstantinidis model

Tourism is considered by the three forms of its sustainability • The economic sustainability • The social sustainability • The environmental sustainability That corresponds 1-1 to the incentives of tourist bargaining behavior • Maximizing the economic profit/satisfaction (win: John von Neumann and Oscar Morgenstern, 1944)1 • Maximizing the social perspective-integrated bargaining (win-win: John Forbes Nash (1950)2 • Maximizing the communitarianism-integrated and complete bargaining (win-win-win Leonidas Papakonstantinidis (2002)3 in the frame of the complete unifying negotiation, thus enlarging the pie Unifying Negotiation is an agreement where the parties achieve a qualitatively superior joint result, than what would have resulted from a compromise solution. The goal of a consolidating deal is to create more value, to grow the overall pie. This means that the parties manage to reform the terms of the agreement in such a way that the value the agreement now has for each party has increased. For this to be possible, the parties must come to the negotiation trying to find ways to work together, sometimes adjusting their goals, so that they can structure a better deal for everyone. The European Innovation Action INCULTUM The EU-funded INCULTUM project (INnovative CULTural Tourism in European peripheries) is considered Finally, in the case study, three scenarios have been studied, by the chi square statistics, ie • Tourism incentive is only individual profit/satisfaction maximization- self-interest (win) • Tourism incentive is cooperation maximization (win-win) • Tourism incentive is functioning maximization (win-win-win) Findings showed that people (either as tourist services offers, or tourism consumers) have all three incentives in tourist negotiations, more in individual profit maximization, but also the win-win cooperation, as well as the functioning maximization (in the limit of χ2 critical values)