Research on the Tourism Potential in Poonch District of UT Jammu and Kashmir

In this study, we look at the tourism potentials in Jammu and Kashmir's Poonch District and offer recommendations for how to grow tourism there. Due to its tremendous tourism potential, India's Jammu and Kashmir area is one of the most well-known travel destinations. Five border districts—Poonch, Rajouri, Baramulla, Bandipora, and Kupwara—share Indian international boundaries with Pakistan, Afghanistan, and China at the moment, out of the 20 districts that make up Jammu and Kashmir. Border towns in Jammu and Kashmir are well-known for their numerous historical sites, mountain peaks, scenic beauty, wildlife, local cultures, religious sites, etc. The Poonch district has excellent potential to draw both domestic and foreign tourists. The purpose of this study was to identify the key tourist destinations in the area and to investigate the potential of tourism for employment opportunities, financial gains, and the eradication of poverty. Finally, recommendations are made for enhancing and using these tourist attractions. Despite having strong tourism potential, it was discovered that border regions of Jammu and Kashmir are generally economically underdeveloped. It was determined that there is a critical need to build a fundamental tourist infrastructure in the study region as well as to encourage locals to become more knowledgeable about tourism.