Modern Privacy Threats and Privacy Preservation Techniques in Data Analytics

Today we are living in a digital rich and technology driven world where extremely large amounts of data get generated every hour in the public domain, which also includes personal data. Applications like social media, e-commerce, smartphone apps, etc. collect a lot of personal data which can harm individual privacy if leaked, and hence ethical code of conduct is required to ensure data privacy. Some of the privacy threats include Digital profiling, cyberstalking, recommendation systems, etc. leading to the disclosure of sensitive data and sharing of data without the consent of the data owner. Data Privacy has gained significant importance in the recent times and it is evident from the privacy legislation passed in more than 100 countries. Firms dealing with data-sensitive applications need to abide by the privacy legislation of respective territorial regions. To overcome these privacy challenges by incorporating privacy regulations, we have designed guidelines for application development, incorporating key features of privacy regulations along with the implementation strategies which will help in developing data-sensitive applications which can offer strong and coherent privacy protection of personal data.