Management paradigm improving the productivity of farms based on the principles of agricultural consulting

The agro-industrial complex, and farms in particular, is one of the riskiest types of business activity. To obtain high yields and increase production efficiency, reasonable and balanced decisions based on highly specialised knowledge and practical experience are necessary. The purpose of the study is to identify the role of consulting in the system of agricultural management paradigm. The study uses general scientific methods of cognition: logical and structural analysis, comparison, theoretical modelling, abstraction, induction and deduction, and statistical methods, concretisation, generalisation, formalisation, and tabular and graphical interpretation of theoretical information. In the course of the study, the current state of agricultural production in the sector of farms, infrastructure, and information support for agricultural producers are examined. It is determined that effective consulting in the field of agro-industrial complex is a basic prerequisite for intensifying the productivity and competitiveness of farm production. Priority vectors of agricultural consulting activities are highlighted. The specific features of the process of managing the productivity of farms with the involvement of agricultural consulting opportunities are examined, and further prospects for its development are outlined. The main measures to optimise the situation in the industry under study are proposed. The practical importance of the results is considered in the possibility of their application in developing appropriate programmes aimed at improving farm management efficiency, increasing production productivity, and product competitiveness, and forming a stable and effective agricultural consulting system in Ukraine