Text Analytics

This chapter covers text analytics definitions, how to get started with text analytics, examples and approaches, and a case study. The chapter gives examples of existing text analytics applications to show the wide range of real-world implications. Finally, as a guide to text analytics and the book, we give a process road map. Chapter 2 (How to Get Started with Text Analytics) briefly explains the Analyse Your Data, Use BI Tools to Understand Your Data and Final Words. Chapter 3 (Examples and Methods for Text Analytics) explains various Text Analytics Approaches 1: Word Spotting Text Analytics Approach 2. Manual Rules Text Analytics Approach 3. Text Categorization Approach 4: Topic Modelling Approach and 5. Thematic Analysis. Applications of Word Spotting Text Analytics Approach, Manual Rules, Text Categorization Approach, Topic Modelling Approach and Thematic Analysis are discussed with real-time examples. Chapter 4 discusses the case study, the following real-time application, Word Cloud Explorer, to illustrate its analytic capabilities.