Emocjonalne techniki perswazyjne w blogach kulinarnych

Emotional persuasion techniques used in culinary blogs Summary In this paper, we present emotional persuasive techniques that are most often used by wellknown authors of culinary blogs. In the introductory part, we refer to the beginnings of gastronomic literature and show the development of culinary-related genres, starting from ancient cookbooks to culinary blogs. In the following sections, we discuss the distinguishing features of culinary blogs, such as evaluation and emotionalization, as well as persuasive techniques to convince recipients to choose the right blog and recipe: likableness, credibility, creating a community. In the final part, we conclude that emotional marking and valorisation of reality are the features that distinguish culinary blogs from traditional genres related to gastronomy.