Analysis of Internal Factors for Improving the Performance of Startup Companies in Medan, Indonesia

Everyone can increase their income with various businesses, one of which is by opening a business, there are various types of businesses involved. Especially now that he is opening a business by utilizing technology and creativity, which is now known as a startup. Since 2015, the startup business has been introduced and has been growing since the pandemic hit the world in 2019. Startup businesses are increasingly mushrooming in Indonesia, supported by the government program “The National 1000 Startup Digital Movement”. So that the development of startups in Indonesia by Mr. Bonifasius Wahyu currently occupies the fifth position in the world with the largest number of startups in the world at 2,229 startups in April 2021. In running a startup business, it is very important to pay attention to external and internal factors, but in this study to analyze internal factors consisting of marketing, finance, human personal and operational communication. With a sample of 75 startup companies using a purposive sampling technique and processed with SPSS, by performing multiple regression analysis. The results show that internal factors, namely marketing communications, finance, human resources and operational activities, have a positive and significant impact on startup business performance, with a contribution of 0.871 or 87.1%. The variables that most influence the performance of startup companies are marketing communications, followed by human relationship, financial and operational.