Sustainable Development of China’s Intangible Cultural Heritage in Rural Revitalization based on Experience Perspective

The protection and inheritance of the local intangible cultural heritage (ICH) holds profound significance, which has the characteristics of oral transmission and the intertwining of time and space, is an important content and means of rural cultural governance in China in the new era. It is significant in value for promoting rural revitalization and passing on the cultural genes of China. As rural society transforms, the change of rural social structure and cultural order leads to some conflicts for rural ICHs in China, such as subjective crises, weakening of values and the impact of modernity. Therefore, this paper combines the advantages of experience with the inheritance needs of ICH and puts its inheritance and protection under the national strategy of rural revitalization. The study focuses on the function of ICH in rural revitalization from the perspective of experience and explores the topic from three levels: the government, universities, and villages. Moreover, we provide sustainable development strategies for integrating intangible cultural heritage into rural revitalization to promote the revival of rural culture. This article explores the mutually beneficial relationship between intangible cultural heritage and rural revitalization, enhancing our understanding of both aspects. The primary contribution lies in providing sustainable development strategies for integrating intangible cultural heritage into rural revitalization at the government, university, and village levels.