Business portfolio Optimization as a Guarantee Of The Company’s Competitiveness

In the article - "Business Portfolio Optimization as a Guarantee of the Company's Competitiveness" – it is defined the company's business portfolio as a set of business cases that the company has decided to implement, and the list of which is even included in its articles of association. The company's business portfolio can be single-profile or multi-profile. The single-profile company carries out only one business, while a multi-profile, is a diversified, multi-business case. The company can be diversified in the same field as well as in other fields. The example of a single-profile company in the field of healthcare is the clinic "Akhali Mzera", and an example of a multi-profile company is the clinic – “Aversi.” According to the number of business cases, a single-profile business portfolio is called a "scarce" portfolio, while a multi-profile business portfolio is called a "rich" business portfolio. The author of the article warns companies not to waste their portfolio enrichment. If necessary, diversify only in related fields, and that too, after diligent and objective study of their capabilities. Keywords: Business portfolio; "Scarce" business portfolio; "Rich" business portfolio; Single-profile company; Multi-profile company.