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PESTLE ANALYSIS OF ORGANIZED RETAILING IN INDIA
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The Indian retail industry is characterized by the fragmented industry
and lead majorly by Unorganized sector. Retailing believed to be a
traditional Business sector has started gaining entry into modern
retailing sector in India where it requires managerial skill and
understanding of the influence of Political, Economic, Socio Cultural,
Technological, Legal and Environmental dimensions in the Retail industry
to sustain the business. In retailing sector also many retailers and
practitioners remain unaware of the influence of the PESTLE factors on
the organized retailing business. This study contributes to assess the
challenges of the organized retailing sector in developing nations like
India by providing the detailed analysis and understanding on current
trends in organized retail management and put forth the influence of
technology, politics, environment, social and legal aspects in organized
retailing sector.
Title: PESTLE ANALYSIS OF ORGANIZED RETAILING IN INDIA
Description:
The Indian retail industry is characterized by the fragmented industry
and lead majorly by Unorganized sector.
Retailing believed to be a
traditional Business sector has started gaining entry into modern
retailing sector in India where it requires managerial skill and
understanding of the influence of Political, Economic, Socio Cultural,
Technological, Legal and Environmental dimensions in the Retail industry
to sustain the business.
In retailing sector also many retailers and
practitioners remain unaware of the influence of the PESTLE factors on
the organized retailing business.
This study contributes to assess the
challenges of the organized retailing sector in developing nations like
India by providing the detailed analysis and understanding on current
trends in organized retail management and put forth the influence of
technology, politics, environment, social and legal aspects in organized
retailing sector.
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