Research on the Influence of Social Media on the Us Presidential Election in the Era of Big Data

Background: The impact of social media on the U.S. presidential election is a multifaceted and profound issue. Social media has revolutionized the way information is disseminated and consumed, playing a pivotal role in shaping voters' perceptions and behaviors. This paper explores the various ways in which social media influences voters' perceptions of the fairness of election rules, electoral opportunities, and their electoral intentions. Objectives: To analyze the role of social media in affecting voters' understanding of election rules, the formation of public opinions, and the shaping of electoral intentions. The study aims to highlight the challenges posed by misinformation, the polarization of public opinion, and the potential for manipulation of voter behavior through social media platforms. Methods:The research employs a comprehensive review of existing literature, case studies of recent U.S. presidential elections, and an analysis of social media trends and user interactions. It examines the efficiency and breadth of information transmission, the reliability of information, the risk of division and information filtering, and the promotion of voter mobilization and participation. Results: The study finds that social media significantly impacts voters' perceptions of the fairness of election rules, with both positive and negative effects. On one hand, it facilitates the rapid and wide dissemination of election-related information, enhancing voter awareness and participation. On the other hand, it poses risks due to the spread of false information, the reinforcement of existing biases through algorithmic recommendations, and the potential for targeted political advertising to influence voter behavior. Conclusions: Social media is a double-edged sword in the context of U.S. presidential elections. While it has the potential to increase civic engagement and political participation, it also introduces new challenges that threaten the integrity of the electoral process. The paper emphasizes the need for stronger regulations, improved platform responsibility, and enhanced media literacy among voters to ensure the fairness and transparency of elections in the digital age.