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The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
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Abstract
This study applies agenda setting theory to understand how firms’ financial performance is affected by both the news media
and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate
that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings.
As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.
Title: The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
Description:
Abstract
This study applies agenda setting theory to understand how firms’ financial performance is affected by both the news media
and the public agenda.
Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate
that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings.
As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.
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