Sustainable Tourism Development Strategy Based on Feasibility Study and 4A Standards in Sumber Maron Using SWOT Analysis

Sumber Maron is a tourist attraction in Kabupaten Malang known for its beautiful natural spring features, which include spring water baths, the Grojogan Sewu waterfall, the Watu Konang bathing pool, and river tubing activities. The sustainability of Sumber Maron Tourism needs to be considered to protect the community and its environment. The study looks at how suitable Sumber Maron Tourism is by checking its main parts and standards to make sure it can be a sustainable tourist spot. The research methodology uses literature studies, followed by data collection through direct observation and interviews. After the data is collected, it is then analyzed using SWOT and its matrix. The assessment using a feasibility study and 4A standards supports the purpose of the study: to determine whether Sumber Maron Tourism is worthy of being sustainable tourism. The results of the analysis show that Sumber Maron meets most of the feasibility criteria and the main component standards of tourism (4A). This study also provides strategic recommendations based on the SWOT analysis, which include improving infrastructure, managing environmental carrying capacity, and empowering communities to ensure that tourism is economically, socially, and environmentally sustainable.