Moderasi Anonimitas dalam Pengaruh Celebrity Worship terhadap Cyberbullying NCTzen

Abstract. Cyberbullying behavior has become a prevalent phenomenon within K-pop fandom communities, often influenced by the intensity of attachment to celebrities and the presence of anonymity on social media platforms. This study examines the influence of celebrity worship on cyberbullying, as well as the moderating role of anonymity in this relationship. A quantitative approach was employed through a survey involving 281 NCT fans aged 18 to 25 years. Instruments used included the Celebrity Attitude Scale, Online Disinhibition Scale, and Cyberbullying Questionnaire. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM–PLS) method. The results revealed that celebrity worship significantly influenced cyberbullying behavior (β = .312; p < .001). However, the moderating effect of anonymity was significant only in the borderline-pathological dimension (β = .189; p < .001). The R² value for the cyberbullying construct was .143, indicating that the model explains 14.3% of the variance in cyberbullying behavior. Most respondents exhibited high levels of celebrity worship, predominantly in the intense-personal dimension (87.2%), while cyberbullying levels were relatively low. These findings suggest that emotional attachment to celebrities does not necessarily lead to aggressive online behavior, unless extreme psychological factors accompany it. The results provide a valuable foundation for developing digital ethics regulations within social media–based fandom communities. Abstrak. Perilaku cyberbullying menjadi fenomena marak dalam komunitas fandom K-pop, sering dipengaruhi oleh intensitas keterikatan terhadap selebritas dan anonimitas di media sosial. Penelitian ini menguji pengaruh celebrity worship terhadap cyberbullying serta peran moderasi anonimitas dalam hubungan tersebut. Pendekatan kuantitatif dengan survei dilakukan pada 281 penggemar NCT usia 18-25 tahun. Instrumen yang digunakan meliputi Celebrity Attitude Scale, Online Disinhibition Scale, dan Cyberbullying Questionnaire. Analisis data menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM–PLS). Hasil menunjukkan celebrity worship berpengaruh signifikan terhadap cyberbullying (β = .312; p < .001). Efek moderasi anonimitas hanya signifikan pada dimensi borderline-pathological (β = .189; p < .001). R² konstruk cyberbullying sebesar .143, artinya model menjelaskan 14,3% varians perilaku cyberbullying. Mayoritas responden memiliki tingkat celebrity worship tinggi, dengan dominasi dimensi intense-personal (87,2%), dengan tingkat cyberbullying tergolong sangat rendah. Ini menunjukkan keterikatan emosional pada selebritas belum tentu memicu perilaku agresif daring tanpa keterlibatan faktor psikologis ekstrem. Hasil penelitian ini dapat memberi dasar bagi regulasi etika digital di komunitas fandom berbasis media sosial.