Is your memory better than mine? Investigating the mechanisms and determinants of the memory conformity effect using a modified MORI technique

SummaryThe paper presents the memory conformity effect phenomenon, which assumes that information about the same event that a witness acquires from another witness (misinformation) is incorporated into the first witness' memory of the event (original information). The study has two goals: (1) to verify the existence of people with the memory conformity effect who are aware of discrepancy between original information and misinformation; (2) to determine why they choose misinformation despite the correctness of their own memories. In addition, we examine the relationship between susceptibility to social influence, compliance, suggestibility and memory conformity. Importantly, these relationships will be analyzed in interaction with awareness of discrepancy, which has not yet been examined in previous studies. More precisely, we will apply a new research approach to further investigate the causes of memory conformity. To this end, we will specifically analyze participants' awareness of discrepancies between the details of an observed event and the misinformation presented by another witness. In order to examine the memory conformity effect, we will use the MORI technique, which ensures high ecological validity. The two members of each pair of participants will sit next to each other and each will not be aware that the other watched a different version of the same event. Then, the participants will answer related questions and discuss the contradictory details. Subsequently, the subjects will complete an individual recognition test. Importantly, after the main part of the study (i.e., the MORI procedure), participants will be explicitly informed about the different versions of the event and they will be asked to complete awareness of discrepancy questionnaires. This will allow us to further examine the driving forces underlying the memory conformity effect. We expect the study's results to expand the knowledge on the mechanisms and determinants of the strength of the memory conformity effect and to contribute to the development of effective techniques that reduce the effect of this phenomenon.