Start-up as an Environment to Promote Innovation Activities

The article summarizes the relevance and importance of activities in the field of start-ups as a source of modern innovative ideas. It is determined that a successful start-up requires a favourable environment both at the level of the start-up organization and at the level of its implementation. It is substantiated that in the conditions of low innovation activity start-ups can serve as a tool for intensification of innovation activity. Based on the results of the study, the directions of a favourable environment formation for the development of start-ups are proposed. At the macro level, the necessary changes are related to the formation of appropriate culture and regulatory activities, technical development, dissemination of experience and international practice, needs, desires and requirements of consumers, at the micro level — management technologies that create a favourable environment for the formation and implementation of start-ups. Modern organizational forms for attracting the investment resources into the innovative development of organizations and society as a whole on the basis of the allocation of start-ups, project activities and pilot projects are considered. The results of the introduction of start-ups in domestic practice are analysed and their characteristics are presented. Attention is drawn to the importance of considering of potential stakeholders who are interested in creating an innovative product within a start-up or other forms of investment, and create conditions that directly or indirectly affect the implementation of innovative ideas. The differences between start-ups, project management and pilot project are summarized and highlighted. It is substantiated that the implementation of pilot projects is appropriate in the conditions of approbation of the initiative, new concept or process or test for the organization. It is determined that the basis for both pilot projects and start-ups is the project management methodology. Examples of pilot projects for domestic oil and gas companies are considered. The key provisions for the implementation of a new concept of development or innovation in domestic enterprises through various forms of project activities are highlighted.