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SOCIAL STRATEGY AS CROWDFUNDING PLATFORM IN INCREASING SOCIAL PARTICIPATION ONLINE BY KITABISA.COM
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This research focused on Social Strategy as a Crowdfunding Platform to Increase Online Social Participation by Kitabisa.com. The purpose of this research is to provide information to the general public about the Kitabisa.com crowdfunding platform, what the mechanism is, the system, and the role of the crowdfunding company by taking 5 original and valid data. The method used is descriptive research method by combining with a focus on data collection and data analysis. The research instrument was in the form of a list of questions that we made through settings on the crowdfunding application to obtain social data on strategies as a crowdfunding platform to increase social participation. The results of our research show that the data in a crowdfunding application, Kitabisa.com, contains various variations, starting from data analysis through the financial dimension and the customer dimension. The conclusion of this study is that the Kitabisa.com Crowdfunding Platform has a role as a social strategy to increase social participation online.
Keywords: Crowdfunding Platform, Kitabisa.com, Social Strategy
State Islamic University of Raden Fatah Palembang
Title: SOCIAL STRATEGY AS CROWDFUNDING PLATFORM IN INCREASING SOCIAL PARTICIPATION ONLINE BY KITABISA.COM
Description:
This research focused on Social Strategy as a Crowdfunding Platform to Increase Online Social Participation by Kitabisa.
com.
The purpose of this research is to provide information to the general public about the Kitabisa.
com crowdfunding platform, what the mechanism is, the system, and the role of the crowdfunding company by taking 5 original and valid data.
The method used is descriptive research method by combining with a focus on data collection and data analysis.
The research instrument was in the form of a list of questions that we made through settings on the crowdfunding application to obtain social data on strategies as a crowdfunding platform to increase social participation.
The results of our research show that the data in a crowdfunding application, Kitabisa.
com, contains various variations, starting from data analysis through the financial dimension and the customer dimension.
The conclusion of this study is that the Kitabisa.
com Crowdfunding Platform has a role as a social strategy to increase social participation online.
Keywords: Crowdfunding Platform, Kitabisa.
com, Social Strategy.
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