Determinants of Crowdfunder Intention on Using The Crowdfunding-Waqf Model: A Case Study of Kitabisa.Com Applications

ABSTRACT   This study aimed to analyze the influence of variable factors in the UTAUT2 (Unified Theory of Acceptance and Use of Technology) model on behavioral intention to use CWM (Crowdfunding-Waqf Model) in the Kitabisa.com application. The population used in this study were active users of the Kitabisa.com application, which are spread throughout Indonesia. Data collection techniques in this study used survey techniques by distributing questionnaires online to 174 respondents. The sampling technique used in this study was purposive sampling, which is a sampling technique with certain criteria. This study used the SEM-PLS analysis technique. The results of this study indicate that the Effort Expectancy (EE) and Habit (HB) variables have a significant positive effect on behavioral intention to use CWM (Crowdfunding-Waqf Model) in the Kitabisa.com application, thus wakif really considers the ease of use of  technology and habits as a determining factor in the adoption of a technology, while 5 other variables, namely Performance Expectancy (PE), Price Value (PV), Social Influence (SI), Hedonic Motivation (HM), and Facilitating Condition (FC) variables have no significant positive effect on behavioral intention to use CWM (Crowdfunding-Waqf Model). The reason of these 5 variables are not significant is because the test results from the Hypothesis Test showed a number that was greater than the significance level of 5% or 0.05. Thus, the dependent variable in the form of Behavioral Intention to Use is only influenced by the Effort Expectancy (EE) and Habit (HB) variables. The contribution of this research is to encourage the policy makers to make policies or laws and regulations that can optimize the benefits of developing the waqf crowdfunding model (CWM) and protect all processes related to the use of productive waqf assets whose funds are collected from the Kitabisa.com application. Keywords: Crowdfunding Waqf Model, Kitabisa.com Application, Unified Theory of Acceptance and Use of Technology, Productive Waqf ABSTRAK Peneltian ini bertujuan untuk menganalisis pengaruh faktor variabel di dalam model UTAUT2 (Unified Theory of Acceptance and Use of Technology) terhadap behvioral intention to use CWM (Crowdfunding-Waqf Model) pada aplikasi Kitabisa.com. Populasi yang digunakan dalam penelitian ini adalah pengguna aktif aplikasi KitaBisa.com yang tersebar di seluruh Indonesia. Teknik pengumpulan data pada penelitian ini menggunakan Teknik survey dengan membagikan kuesioner secara online kepada 174 responden. Jenis pengambilan sampel yang digunakan Purposive sampling yaitu teknik penentuan sampel dengan kriteria tertentu. Penelitian ini menggunakan Teknik analisis SEM-PLS. Hasil penelitian ini menunjukkan bahwa variabel Effort Expectancy (EE) dan variabel Habit (HB) berpengaruh positif signifikan terhadap behvioral intention to use CWM (Crowdfunding-Waqf Model) dalam aplikasi Kitabisa.com, dengan demikian wakif sangat mempertimbangkan kemudahan dalam penggunaan suatu teknologi dan kebiasaan merupakan faktor penentu dalam adopsi suatu teknologi, sementara 5 variabel lainnya yaitu variabel Performace Expectancy (PE), Price Value (PV), Social Influence (SI), Hedonic Motivation (HM), dan variabel Facilitating Condition (FC) tidak berpengaruh positif signifikan terhadap behvioral intention to use CWM (Crowdfunding-Waqf Model). Adapun alasan 5 variabel tersebut tidak signifikan adalah karena hasil pengujian dari Uji Hipotesis menunjukkan angka yang lebih besardari tingkat signifikansi 5% atau 0.05. Dengan demikian, variabel dependen berupa Behavioral Intention to Use hanya dipengaruhi oleh variabel Effort Expectancy (EE) dan variabel Habit (HB) di dalam penelitian ini. Kontribusi dari adanya penelitian ini bagi para policy maker adalah dapat membuat kebijakan atau peraturan perundang-undangan yang dapat mengoptimalkan manfaat dari pengembangan Crowdfunding wakaf model (CWM) dan melindungi segala proses terkait pemanfaatan asset-aset wakaf produktif dan dana yang dikumpulkan dari aplikasi Kitabisa.com. Kata Kunci: Crowdfunding Wakaf Model, Aplikasi Kitabisa.com, Unified Theory of Acceptance and Use of Technology, Wakaf Produktif REFERENCES Alalwan, A. A. (2020). Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse. 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