Critical Analysis of Baidu's Business Strategy

People's life is inseparable from the Internet. However, network information is a huge collection of various information resources. Its quantity is growing rapidly, disorderly, quality varies, and there is no certain organization and control. This brings great inconvenience to people's search and acquisition of information. It is very necessary and important for all network users to accurately and efficiently obtain relevant and applicable information to their needs from massive amounts of information. Search engines can help users find information about themselves in trivial information. Baidu.com has become the leader of China's Internet competition in the world with its relatively conservative specialization strategy. Baidu's brilliance is innovative profit models, tailor-made development strategies, and clear marketing models. At the same time, there are also disadvantages that restrict its development. Thus, this article analyzes the impact of Baidu’s profit model, competitive advantage, shortcomings, shortcomings, and advertising models on business strategies by combing the previous literature.