The Influence of Organisational Culture on Leadership: A Case Study of Baidu Corporation, China

Corporate culture and leadership are central to the performance of the firm in many ways. Culture outlines essential practices and patterns that guide the leaders' control. The connection between cultural influences on corporate leadership has been examined from various perspectives. A productive culture can determine the success of a company, and its interaction with leadership is an exciting area of examination in research. Objectives of the Study: This study’s primary aim was to establish how the corporate culture influences leadership in various ways in the corporate environment using the case study of Baidu Corporation in China. Also, the study intended to examine different leadership styles and influence on organisational performance. Methods: The study was carried out in Baidu, Inc., China, a target of 100 participants using mixed-structured email questionnaire. The study also utilised various research techniques, including the mixed-method method in the study process. Results and Findings: The study found that there is a secure link between corporate culture and the kind of leadership adopted in an organisation. Also, the study established various aspects of employee opinion, with evidence that employees favour certain leadership styles such as transformational leadership style over others. Keyword: Baidu, leadership, corporate culture