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Rebranding :
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Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.f.), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca. Este trabajo surge tras explorar
diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y llevar a cabo este rebranding.
Title: Rebranding :
Description:
Este proyecto consiste en un rediseño de Jaal Jao (Jaal Jao, s.
f.
), una pequeña marca mexicana de cervezas artesanas situada en Puerto Escondido, Oaxaca.
Este trabajo surge tras explorar
diferentes opciones de rediseño, gracias a un proceso inicial de búsqueda en plataformas digitales como TikTok e Instagram, de empresas dispuestas a colaborar y llevar a cabo este rebranding.
Related Results
From Rebranding to Brand Equity: The Sequential Mediating Roles of Brand Authenticity and Customer Perceptions
From Rebranding to Brand Equity: The Sequential Mediating Roles of Brand Authenticity and Customer Perceptions
This study explores the impact of rebranding on brand equity using brand perceptions as a mediator and brand awareness, brand associations, perceived quality and brand loyalty as m...
Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images
Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images
This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the...
Strategi Rebranding Citra pada Figur Publik (Studi pada Aktor Tio Pakusadewo)
Strategi Rebranding Citra pada Figur Publik (Studi pada Aktor Tio Pakusadewo)
Personal branding is certainly not a new thing. Even in the world of work and everyday life, personal branding is a way to build self-image in front of the general public, likewise...
Communication about rebranding: the case of Polish listed companies
Communication about rebranding: the case of Polish listed companies
RESEARCH OBJECTIVE: Rebranding is a crucial driver of modern marketing strategies that can only be successful if appropriately communicated to society. This research aims to explai...
Strategi Komunikasi Pemasaran pada Rebranding Usaha Kuliner Kopi
Strategi Komunikasi Pemasaran pada Rebranding Usaha Kuliner Kopi
Abstract. In a rebranding there are several stages in the form of renaming, relaunching, redesigning, repositioning. At the rebranding stage carried out by a business, a marketing ...
Rebranding LPP TVRI Melalui Logo Baru
Rebranding LPP TVRI Melalui Logo Baru
ABSTRACT
Rebranding process undertaken by LPP TVRI through its creation of new logo has been undisclosed, specifically to millennials. This research aims to perceive...
Hambatan Rebranding Boyband Dragonboyz dalam Industri Musik di Indonesia
Hambatan Rebranding Boyband Dragonboyz dalam Industri Musik di Indonesia
Penelitian ini berjudul, hambatan rebranding boyband Dragonboyz dalam industri musik di Indonesia. Perubahan merek (rebranding) yaitu merupakan upaya yang dilakukan oleh suatu peru...
Mudança de marca: o rebranding da Algar Telecom
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As alterações nas marcas (rebranding) podem impactar consumidores e organizações. O objeto de estudo é a empresa CTBC, que está passando pelo processo de rebranding para Algar Tele...