VISUAL DESIGN DEVELOPMENT MODEL OF "GUOCHAO" STYLE IN HAND-PAINTED ILLUSTRATIONS

ABSTRACT This paper attempts to determine which visual design elements are important when the artists and designers are creating "Guochao" style hand-painted illustrations. The "Guochao" style has become a popular trend in China, including the integration of Chinese traditional elements and modern aesthetics, representing the contemporary interpretation of Chinese culture, creating a unique visual aesthetic. Therefore, it is of great significance for artists and designers to determine the visual design development model of "Guochao" style hand-painted illustrations. The research invited 100 participants whose ages over 18 years old, artists, designers, teachers and students majoring in art or design, to use quantitative research to explore the visual design development model. The results can contribute to a deeper understanding of this style, designers and artists interested in exploring the integration of traditional and contemporary aesthetics in visual design, and provide practical guidance for artists and designers seeking to integrate "Guochao" style aesthetics into their work, and provide criteria for judging the style type of hand-painted illustrations. Keywords: Hand-painted illustrations, Contemporary, Art Elements, "Guochao" style, Visual Design Development Model