AESTHETIC VALUES ON TIME LAPSE AND CINEMATIC VIDEOS

Perkembangan teknologi maklumat semakin mendorong manusia untuk membangun dan mencipta inovasi. Teknologi dapat mengembangkan potensi manusia dalam mencipta produk moden. Transformasi teknologi yang pesat dari semasa ke semasa dengan meluasnya perkembangan media audiovisual, serta teknik dalam penggambaran video seperti selang masa dan sinematik. Kajian ini bertujuan untuk mengkaji nilai estetika teknik video selang masa dan sinematik dengan mengambil kajian kes dua video, iaitu Exploring Cultural Heritage: The Old Wall in Solo and The Beauty of the City of Solo (Surakarta). Analisis dilakukan dalam lima aspek, iaitu keunikan idea, isi atau mesej, aspek komunikatif, nilai estetika, dan kualiti teknik penggambaran dan teknik suara. Penulis memfokuskan pada analisis video teknik selang masa dan teknik video sinematik berdasarkan nilai estetik yang muncul. Nilai estetik kedua-dua video dapat dilihat dari penggunaan teknik selang masa yang mendorong perspektif penonton mengenai aktiviti semula jadi dan aktiviti sosial yang berlaku dari sesuatu objek. Setelah disatukan ke dalam projek media audio-visual, keindahan objek dapat dipaparkan. Sebaliknya, perspektif yang dihasilkan melalui teknik video sinematik memberikan rasa objek, iaitu video yang mewakili kemegahan objek warisan budaya dengan sudut tinggi terus bergerak di atas objek. Hal Ini mendorong penonton untuk memperoleh maklumat dan nilai, yang disertakan melalui teknik video selang masa dan teknik video sinematik.   The development of information technology increasingly encourages people to develop and create innovation. Technology can develop human potential in creating a modern product. The rapid technological transformation from time to time is marked by the widespread of developing audiovisual media, as well as by techniques in video shooting such as time lapse and cinematic. This study examines the aesthetic values of time lapse and cinematic video techniques by taking a case study of two videos, namely Exploring Cultural Heritage: The Old Wall in Solo and The Beauty of the City of Solo (Surakarta). Analysis was done in five aspects, namely the uniqueness of ideas, content or message, communicative aspects, aesthetic values, and the quality of shooting and sound techniques. The authors focused on video analysis of time-lapse video technique and cinematic video technique based on aesthetic value which emerge. The aesthetic value of both videos can be seen from the use of time-lapse technique that encourages perspective viewers about the natural and social activities that occur from an object. Having been assembled into an audio-visual media project, the beauty of an object can be projected. On the other hand, the perspective developed through cinematic technique video media is to provide a sense of object, a video that represents the splendor of a cultural heritage object with a high angle continuously moving over the object. This is to lead the audience to be able to obtain messages and values, which are embedded through both time-lapse video technique and cinematic video technique.