PENGGUNAAN WEB-SITE SEBAGAI MEDIA PROMOSI DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN PENONTON DI RAMAYANA BALLET PRAMBANAN

Prambanan Ramayana Ballet is one of the cultural tourist destinations in Yogyakarta. Prambanan Ramayana Ballet at Prambanan has been staged since 1961 on a regular basis so get MURI. Prambanan Ramayana Ballet is under the management of PT. Taman WisataPrambanan Temple, Borobudur Temple and Ratu Boko. In doing promotions to introduce one of its products namely Prambanan Ramayana Ballet is by corporate promotion (together). The purpose of this study was to determine the use of website to increase the number of visitors Ramayana Ballet at Prambanan. This study uses a qualitative method. To get the right data, researchers used a triangulation (data). The researchers get the data from interviews, observation and documentation as well as literature. Ccollected data then analyzed by means of reduced data, presenting data and draw conclusions.This study shows that the promotion using media website is a very effective means of promotion, especially for prospective visitors from abroad.