The role of Thai tourism in promoting Thai-Vietnamese relations

This thesis argues that tourism has contributed greatly to the better relationship between Thailand and Vietnam, especially on people – to – people relations. In it, the factors that lead to the growth of Thai tourism in Vietnam will also be investigated. Then, it will analyze to what extent Thai tourism helps shape Vietnamese attitudes and understanding of Thailand as well as how Thai tourism contributes to the development of Thai – Vietnamese relations. The research will utilize both quantitative and qualitative methods but is mainly based on qualitative research method including documentary research, questionnaire and interviews. Findings show that the history of long-standing relationship between Vietnam and Thailand has witnessed many ups and downs stage. In some periods, it was very complicated and was governed by prejudices and suspicions. However, since diplomatic relation between two countries was officially established on August 6, 1976, the Thai – Vietnamese relationship has improved significantly. A better understanding between the people of the two nations has contributed to better diplomatic relations. This is partly due to the development of Thai tourism in the Vietnam market. Thai tourism helps build a strong and beautiful image for the country. The study also reveals the contribution of Thai tourism to the development of Thai – Vietnamese relationship and its role in changing attitudes and understandings of Vietnamese tourists toward Thailand.