NOT ALONGSIDE WITH ISIS. ABOUT THE BOOK BY N. MELLOR “VOICE OF THE MUSLIM BROTHERHOOD: DA’WA, DISCOURSE, AND POLITICAL COMMUNICATION” (L.; N.Y.: ROUTLEDGE, 2018. 240 P.)

The article deals with the issues that were posed in Noha Mellor’s monograph “Voice of the Muslim Brotherhood**: Da’wa, discourse, and political Communication”. Despite the large amount of literature about the Muslim Brotherhood (MB or Brotherhood) knowledge about the organization is still quite limited. In particular, little information is available about their communication strategy. Research into that aspect of the organization’s activities explains why Egyptians continued to support the Brotherhood even in years of opposition and repression. “Voice of the Muslim Brotherhood**: Da’wa, discourse, and political communication” is a first analysis of the Brotherhood’s early media, tracing its media discourse from the late 1920s to the overthrow of Mohammed Morsi in 2013. The author considers the movement’s media strategy looking beyond publications in periodicals, works or biographies of prominent figures but also by studying the Brotherhood’s Internet products. It makes the research important not only for the history of modern Egypt but also the study of the Muslim Brotherhood**. Mellor provides a noteworthy analysis of how MB’s personal brand was shaped throughout decades. The study contributes to a broader understanding of the relationship between the secular and the religious in contemporary discourses.