ENTERPRISE PERSONNEL PLANNING AND DIRECTIONS FOR ITS IMPROVEMENT

Introduction. The article examines the problems of enterprise personnel planning and the directions for its improvement under contemporary socio-economic conditions. In the context of martial law in Ukraine, economic instability, labour market imbalances and increased competitive pressure, personnel planning becomes a crucial element of human resource management. It ensures the alignment between enterprise development goals and available human resources, contributing to productivity growth, cost optimisation and long-term organisational sustainability. Purpose. Study of modern features of personnel planning of the enterprise, as well as development of recommendations and substantiation of directions of its improvement. Research methods. The research is based on general scientific and special methods, including analysis and synthesis, comparison, systematisation, abstraction and generalisation. The study also applies a structural and functional approach to the analysis of personnel planning processes, as well as a review of domestic and foreign scientific sources and international practical experience in human resource management. Results. It is established that personnel planning constitutes the foundation of the personnel management system, with a key focus on planning and optimising the number and structure of employees. Effective personnel planning improves enterprise performance through rational use of labour resources, identification and development of employees’ professional potential, and the creation of conditions for systematic recruitment, training and career advancement. The study shows that Ukrainian enterprises currently pay considerable attention to personnel planning, while personnel services primarily focus on recruitment, training, development and efficient use of staff. Special emphasis is placed on international experience in personnel planning, which should be adapted rather than copied, taking into account global trends and national specificities. Conclusions. Sustainable enterprise development requires a systematic and coordinated approach to personnel planning as an integral part of human resource management. The implementation of scientifically grounded planning methods, continuous personnel development and the adaptation of international best practices can significantly enhance labour productivity, competitiveness and organisational resilience. Keywords: personnel planning, personnel work, personnel policy, personnel management, personnel service, personnel management.