Aktivasi Booth PT Pertamina (Persero) di Mandalika Racing Series sebagai Upaya untuk Memperkenalkan Produk Pertamina

PT Pertamina (Persero) is a national energy company that focuses not only on energy provision but also on strengthening its corporate image through effective communication strategies. One implementation of this strategy is booth activation at the Mandalika Racing Series. The booth activation conducted by Pertamina represents an application of experiential marketing aimed at creating direct experiences between the company and visitors while strengthening Pertamina's image as a national energy company that supports the achievements of Indonesia's younger generation. This study aims to analyze and explain the planning, implementation, and evaluation of PT Pertamina (Persero)'s booth activation at the Mandalika Racing Series. This study employs a descriptive qualitative approach, with data collected through interviews with representatives of Pertamina's Corporate Brand division, field observations, and relevant literature studies. The analysis uses the framework of The Seven Steps of a MPR Plan proposed by Thomas L. Harris. The results show that Pertamina's Marketing Public Relations strategy through booth activation successfully increased public interaction. Based on the data obtained, a total of 645 MyPertamina activations were recorded across four event rounds, with an increasing trend in each round. These findings indicate that PT Pertamina (Persero)'s Marketing Public Relations strategy was effective in increasing public participation.