Innovation Cloning to Small Business Success: Entrepreneurial Perspective

Abstract It is challenging to run a business during the Covid-19 pandemic because the owners and the small business leaders must be responsible for success. Leaders need to innovate and look for sources of innovation, including practical inventions such as innovation cloning. In this study, innovation cloning consisting of creativity cloning (CC) and implementation cloning (IC) is analyzed for its relationship to business success, in the form of owner's interest (OI) and financial performance (Fn) perspectives. This study aims to reveal the role of innovation cloning, CC and IC, in achieving business success based on OI and Fn. The study uses an explanatory survey. The number of samples is 155 entrepreneurs/small business leaders in Bandung City, Indonesia. Data processing uses descriptive statistics and multiple regression with the help of SPSS and Amos 23 software. This study found that CC and IC affected OI, and IC was shown to affect Fn. In contrast, CC does not affect Fn. CC and IC are correlated with each other. It is proved CC and IC are one unit or part of cloning innovation. The leadership's expertise in choosing the object to be cloned and adapting it to consumer needs will facilitate company goals. For small businesses, utilizing innovation cloning and modifying it is a practical way to achieve success.