The Impacts of Entrepreneurial on Online Food Delivery Restaurant Performance in Chongqing, China: The Mediating Role of Organizational Agility

The online food delivery market has grown rapidly, especially during the COVID-19 pandemic, which forced many restaurants to rely on online delivery to keep their businesses running. This research aims to study the influence of entrepreneurship, knowledge management, innovation capabilities, organizational agility, and competitive advantage on the performance of online food delivery restaurants in Chongqing, China.This study employs a quantitative. The sample group consisted of 440 entrepreneurs of online food delivery restaurants in Chongqing, China, with data collected via a questionnaire and analyzed using Structural Equation Modeling (SEM). The findings reveal that 1) the levels of entrepreneurship, innovation capabilities, and organizational agility were at the Agree level, while knowledge management, competitive advantage, and performance of online food delivery restaurants in Chongqing, China were at the Strongly Agree level. 2) Entrepreneurship, knowledge management, innovation capabilities, organizational agility, and competitive advantage had a positive direct influence on the performance of online food delivery restaurants in Chongqing, China, with statistical significance at 0.05, with influence coefficients (β) of 0.63, 0.41, 0.56, 0.55, and 0.68, respectively. These factors collectively predict 85% of the variance in Performance (R2 = 0.85).3) The strategy developed by the researcher, named the “EKIOC Model,” highlights entrepreneurship, knowledge management, innovation capabilities, organizational agility, and competitive advantage as key factors influencing the performance of online food delivery restaurants in Chongqing, China. Effective management of these factors allows businesses to grow and compete sustainably and securely in the market.