Profiling Sensitivity to Online Incivility

Our study offers a general model on how sensitivity to online incivility may be profiled. We conceptualize sensitivity to online incivility as an individual’s perception of the presence or absence of incivility in given statements and we propose four typologies of sensitivity to incivility based on alignment of perceptions to the civil and uncivil sets of comments that we have designed. We refer to the first category as congruent sensitivity, wherein perceptions are appropriately aligned, that is, civilly-designed comments are perceived as civil and uncivilly-designed comments are perceived as uncivil. We then refer to the second category as low sensitivity, wherein both civil and uncivil comments are perceived to be civil; hence, low sensitivity to uncivil comments. Meanwhile, we refer to the third category as high sensitivity, wherein both civil and uncivil comments are perceived to be uncivil; hence, high sensitivity to uncivil comments. Last but not the least, we refer to the fourth category as tone-deaf sensitivity, wherein perceptions are completely misaligned, that is civilly-designed comments are perceived as uncivil and uncivilly-designed comments are perceived as civil.<br><br>In terms of specific forms of incivility, our findings uncover that threats are easier to be congruently detected as uncivil while character assassination appears to be the easiest to overlook, thereby misjudging supposedly uncivil messages containing such a form of incivility as civil. Given the extent of preponderance of character assassination as a form of incivility, individuals may have been so desensitized to its presence that they tend to miss this form of incivility.