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Interview with Anders Dahlvig
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PurposeThe purpose of this article is to provide an interview with the former IKEA CEO, Anders Dahlvig.Design/methodology/approachThe paper provides an interview with Anders Dahlvig, former CEO of IKEA and author of The IKEA Edge.FindingsIn the interview, Anders discusses how IKEA's business model, as outlined in his book, can be adopted by other leaders.Originality/valueThe interview highlights IKEA's four cornerstones: a strong vision and values with a social ambition; price and product differentiation through control of the entire value chain; a strong approach to global diversification; and a strong committed owner with a long term view.
Title: Interview with Anders Dahlvig
Description:
PurposeThe purpose of this article is to provide an interview with the former IKEA CEO, Anders Dahlvig.
Design/methodology/approachThe paper provides an interview with Anders Dahlvig, former CEO of IKEA and author of The IKEA Edge.
FindingsIn the interview, Anders discusses how IKEA's business model, as outlined in his book, can be adopted by other leaders.
Originality/valueThe interview highlights IKEA's four cornerstones: a strong vision and values with a social ambition; price and product differentiation through control of the entire value chain; a strong approach to global diversification; and a strong committed owner with a long term view.
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