THE USAGE OF POSTERS FOR THE PURPOSE OF PROPAGANDA AS INSTRUMENTS OF VISUAL COMMUNICATION: EXAMPLES OF UKRAINIAN POSTERS

Graphical design is a visual instrument of communication that arrived to current day by being converted in the direction of the need of humans to communicate since the pre-historic times. This communication is provided by being mixed with technical and artistic structure. The message that is needed to be conveyed is evaluated in the area of graphical design. Without doubt, one of the most important arguments of the visual communication are posters. The posters, which are among the graphical arts and one of the most active instruments of moders communication, reflect the quantitative core as best. With its creative examples, it is a qualitative communication instrument. The posters are functional instruments that can be used politically,economically and artistically. In these specified cases, the utility of the poster designs by the masses is higher than the other instruments of communication. This property of the posters supports the rise of the visual communication effectiveness by combining the visuals with aesthetics as it is with other forms of art. One of the areas in which the posters are most commonly used is propaganda. The propaganda posters, which are used in order to catch the attention of the society about certain matters, raise awareness and change the habits and actions of the people in the direction of certain ideas, have been indispensible instruments of communication in all eras. Propaganda posters contribute to the art today while establishing the archive of today for the future. The posters which display a modern transformation with itself, keep up with the artistic changes of the era amd continued with its development. A perspective was established for the I. and II. World War propaganda posters with examples from modern subjects. In this context, the purpose of this research, the usage of the posters for the purpose of propaganda as visual communication objects, the style in which the Ukrainian posters appeal to visual content and purpose were brought into attention with examples. The posters which was discussed in the research as examples were displayed by the content owners in the context of semiology. The languages in the poster design and the common language feature between the cultures display the current situation with the poster designs and narrations of the designers from United States, Mexico, Poland, Brasil, France and Italy. As a result, this research indicates to the intercultural communication and dialogue with Ukrainian posters which provide an up to date approach to propaganda posters