Image and Word in Postmodern Poetry: Friederike Mayröcker’s BROTWOLKE

Abstract This article explores the interplay of visual arts and poetic images in postmodern poetry, focusing on the case of Friederike Mayröcker’s poem BROTWOLKE, nach Karla Woisnitza (1996) [BREADCLOUD, after Karla Woisnitza]. The article shows that BROTWOLKE belongs to a group of texts whose titles indicate an ekphrasis or an intermedial quality, but whose specific point of reference is absent. Rather than referencing to a specific painting, the poem thus showcases different aspects of the visual. Offering a close reading of the poem, the article explores Mayröcker’s special technique of image-writing and its dynamic effect on the reader. The article argues that the poem both “shows the word” and “writes the image.” It is shown that Mayröcker’s stream-of-consciousness is a process that refers to the act of writing in the first place and then to an inventory of texts and images that float the text as a stream of sense-data.