T-Shirt as the Media of Learning the Nias Culture ( Study of Gamagama Nias T-Shirt)

Abstract In this modern era, human endevour to make the innovation in many aspects of life. Gama-Gama is one of the brands of t-shirt that attempt to make innovation in order to introduce Nias culture. On that t-shirt printed vocabularies that uses terms in Nias language The purpose of this research is to describe how GamagamaNias t-shirt can be the media of learning Nias Culture. Through interview and documentation the researcher collecting the data. Base on analysing the data the result of the research that Gama-Gama is a good media of learning Nias culture especially for the millenial generation. Thus the function of t-shirt is not only for fashion but also the media of learning. The suggestion could be given is innovation should be a tool for introducing the culture. The researcher hope there is another innovation way for introducing the culture.