THE IMPACT OF THE ORGANIZATIONAL INNOVATION FACTORS ON ORGANIZATIONAL PERFORMANCE OF MANUFACTURING ENTERPRISES UNDER THE ELECTRONIC COMMERCE ENVIRONMENT

Purpose of the study: Under the e-commerce environment, manufacturing enterprises need faster and more efficient information exchange, it is necessary to effectively carry out organizational innovation and improve organizational performance. The purpose of this study is to explore the effect of the interaction of the four elements of organizational innovation in manufacturing enterprises on organizational performance. Methodology: This study takes the four essential elements of organizational innovation and the interaction of them as independent variables, and performs a regression analysis method to analyze the influence of these elements on organizational performance through questionnaire surveys and interviews with 208 Chinese manufacturing enterprises. This study uses spss25.0 for data analysis. Main Findings: The organizational innovations have a positive impact on organizational performance. At the same time, verifying that the interaction between organizational innovation factors has a positive impact on organizational performance. This research proposes that one of the reasons for the low organizational performance and the implementation and management efficiency of the organizational innovation process is the inferior degree of integration of organizational innovation elements. Applications of this study: The recommendations of this study can be applied to the innovation and management of manufacturing enterprises in the context of e-commerce to provide a scientific theoretical basis and management strategy for policy formulation. This research has important practical significance for the realization of the stable development of manufacturing enterprises. Novelty of this study: Most previous studies have lacked research on the impact of factors of organizational innovation and the interaction of organizational innovation factors of manufacturing enterprises on organizational performance in the context of e-commerce. This article breaks through the fundamental laws of previous research and clarifies the relationship between the interaction of organizational innovation factors and organizational performance in e-commerce.