Art marketing handbook

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of gl...

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theo...

An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing an...

Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking ...

The Post-Pandemic Library Handbook provides an approach for re-opening, re-engineering and redesigning library facilities, resources, services and staff. American...

Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. ...

Robert Scholes and Clifford Wulfman define modernism and modernity this way: “Modernity is a social condition. Modernism was a response to that condition.” Modernity “is an urban c...

The two-volumePraeger Handbook of Human Resource Managementis an indispensable resource for anyone with a question relating to workplace practice or policy. Volume One contains inf...