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From Representing Gods to Representing the Telugu People
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This chapter focuses on the film and political career of N.T. Rama Rao to discuss the ways in which the mythological film was central to the emergence of the male star into the position of a populist leader, one who appears capable of representing the interests of the Telugu people. Through the mythological and the socio-fantasy genres, NTR emerges both as the embodiment of Telugu heritage as well as the pre-eminent modern citizen–subject. In this chapter, I draw upon Ernesto Laclau’s idea of populist reason as well as recent anthropological work on affect to think through the relation between politics and affect and also to point to the fact that there are spill-overs between the fields of politics, popular entertainment, and religion which need our critical attention.
Title: From Representing Gods to Representing the Telugu People
Description:
This chapter focuses on the film and political career of N.
T.
Rama Rao to discuss the ways in which the mythological film was central to the emergence of the male star into the position of a populist leader, one who appears capable of representing the interests of the Telugu people.
Through the mythological and the socio-fantasy genres, NTR emerges both as the embodiment of Telugu heritage as well as the pre-eminent modern citizen–subject.
In this chapter, I draw upon Ernesto Laclau’s idea of populist reason as well as recent anthropological work on affect to think through the relation between politics and affect and also to point to the fact that there are spill-overs between the fields of politics, popular entertainment, and religion which need our critical attention.
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