Cognition, Guidance, and Interaction: An Analysis of Innovation Paths in Commentary ProgramsA Study Based on the "Breaking the Circle" Phenomenon of Fengping

In the context of the era of integrated media, TV news commentary programs are undergoing profound changes. Since 2023, the Elephant News Center has emphasized "integration," breaking down the barriers between media such as radio, television, newspapers, websites, and mobile apps. All communication platforms and business entities have essentially achieved a shift from mere physical "addition" to a chemical "integration." In terms of building a commentary matrix, the Elephant News Center has successively launched commentary and interview brands such as Elephant News and Fengping, based on previous programs like Dialogue in Central Plains. "Let thoughts be sharp, and let consensus be strong." Fengping pioneered mobile video commentary for Henan Broadcasting, adhering to the high-end discussion of high-end topics. It has continuously produced viral commentary over its hundreds of episodes, reviving traditional commentary with new vitality on the internet. However, as a "newborn" product, Fengping still has room for improvement. This paper takes the video commentary program Fengping as a case study, using the "uses and gratifications" theory to examine the "breaking the circle" phenomenon of this video commentary program in the era of integrated media and to analyze its innovative paths, aiming to explore valuable experiences for the innovative development of commentary programs.