WOMEN BADI WORKERS AND THEIR LIVELIHOOD SUSTAINABILITY IN BADI MAKING BUSINESS IN KEONJHAR DISTRICT OF ODISHA

Badi making is an important productive activity in Keonjhar district of Odisha for the self-help groups working in the business. It is a specialized activity of women badi workers attached to SHG in the district. Women Badi workers are major players in Keonjhar district of Odisha with respect to their major contribution to economic development in the district as well as in other states. The development of women badi workers is directly related to economic growth as well as revenue generation for the workers and also for the district. With the growing impact of women badi workers, they keep themselves self-employed. In order to reduce poverty and to increase their standard of living and wellbeing of their family, these women badi workers makes a strong contribution in upliftment of the badi making business. To uplift the badi making business, various promotional measures as well as incentives are provided by the district authority from time to time. Today the role of women badi workers do not seem to be confined only as a mother/ homemaker but the role of women badi workers is much more than what it was previously.