A Study on Similarities of Korean Full-length Novels and Romance Web Novels

This research aims to identify certain similarities in the narrative structure between Korean Full-length novels and romance web novels, with the purpose of proposing a methodology for the modern utilization and popularization of Korean full-length novels. To achieve this, the narrative elements of Korean Full-length novels and romance web novels were divided into internal and external aspects for examination of their similarities. Firstly, it was highlighted that both genres share a similarity in focusing on the theme of ‘marriage’ in the progression of events. While a significant portion of classical novels deals with ‘marriage,’ it is challenging to find cases in Korean short novels where ‘marriage’ is placed at the center, driving diverse and complex narratives. Therefore, the similarity in narrative development centered around ‘marriage’ is considered a crucial measure. Additionally, setting up an idealized character with perfection in both internal and external aspects is a commonality between the two genres. Particularly, the detailed portrayal of the character’s internal and external facets shows a high degree of similarity between the two types. The use of Jaebeol or wealthy families as a major background is another shared aspect. Although the utilization of chaebol in Korean short novels may differ from setting wealthy families in romance web novels, the commonality lies in the foregrounding of these backgrounds. Externally, the research found similarity in the use of a serialized creative approach and the appeal to a female audience as a niche consumer group. Korean short novels are characterized by their serialized nature, while romance web novels also feature ‘series’ In conclusion, Korean short novels exhibit a high degree of similarity in narrative structure, both internally and externally, with romance web novels. Consequently, it is confirmed that the narrative grammar of romance web novels can be utilized as a strategy for the modern utilization and popularization of Korean full-lngth novels.