WAYS TO IMPROVE THE EFFICIENCY OF TELECOMMUNICATIONS SECTORS: THE EXAMPLE OF ARMENIA

Both worldwide and in Armenia, the telecommunications market is saturated. In order to understand the role of services offered by telecom operators, determine the availability of innovative technologies and identify problems that arise among subscribers, we conducted an anonymous sociological survey among the population of Armenia and also developed a system consisting of several indicators to measure the effectiveness of the sector. The results of the sociological survey prove once again that innovations and new technologies ensure customer loyalty. From the answers, it can be concluded that the reforms carried out in different years: the expansion of the network, the import of new technologies and their implementation contribute to the formation of loyal customers. To measure the effectiveness of the sector, the elasticity of various indicators in relation to each other was measured. As a result, the elasticity of real imports of innovative equipment in relation to real revenue is considered the most elastic of these indicators, which means that equipment imports are sensitive to a decrease in revenue. The results obtained indicate that the sector is in a fairly high degree of saturation, further growth of subscribers is accompanied by a decrease in revenue, since their attraction mainly occurs in the case of lower prices for the services provided. And the only way to be competitive is to provide new services by importing innovative equipment, especially by offering Internet services to consumers at affordable prices, thanks to increasing their loyalty.