SPIRITUALITY OF NATION IN “SHOLPAN” MAGAZINE

The article analyzes the contribution of the Sholpan magazine published at the beginning of the 20th century to the spirituality of the nation, and evaluates the ideas about national self-consciousness on the pages of the publication. The aim of the article is to analyze the content of the magazine and determine its role in the formation of national consciousness and development of the nation. Based on such goals, problems in society were analyzed from a historical perspective, and the ideological direction of the magazine was determined. Scientific significance of the article is that the authors, based on scientific principles, focus on the history of the magazine "Sholpan" published in Tashkent in 1922, and make a substantive analysis of the issues raised on the pages of the publication. As research methods, a historical and typological analysis of the content of the publication was performed. It was proved that there were raised national problems through sections of the journal: “politics-economy”, “knowledge-literature”. Thematic differences of the articles published in these sections were identified, the authors of the journal raised the problems and tried to investigate them as national values. In the writings of scholars who studied the history of journalism, there was given undisputed evidence to the assertion that the publishers of the magazine were “nationalists”, “Alashordians”, an analysis of the concept “nationalist”, “alashorda” was made. The magazine Sholpan addressed historically accurate issues and advocated for independence from its inception. Despite facing potential closure and its short lifespan, the magazine's impact on the national spirit was significant. As a result of the study, the authors of the article adhere to the basis that the magazine "Sholpan" became the pride of the Kazakh press as a publication that spoke about the nation. The practical significance is associated with the display of analysis samples.