NEGATIVE PUBLICITY- CAN IT BOOST THE PRODUCT SALES?

Negative publicity is publicity as a result of particular reasons and the result is often disastrous. No person or an organization thinks of negative publicity in its most weird dreams. But for a organization, who cannot spend much money in positive publicity, this negative publicity can be a good source of gaining acceptance in the already overcrowded market. And the negative publicity comes at very low cost and instantly. Another advantage is the perception of people. We tend to remember bad things more easily that good things. Also, there are many entities in the market who always try to do good things. But there are few, approximately zero, who are dragged in to negative publicity. These reasons, which supports negative publicity are theoretical reasons, but they are backed by practical examples as well. This paper is written to explore these reasons and gives substantial proof for the same.