Vom Betrachten zum Gestalten

As a consequence of the digital revolution, the tasks and challenges facing museums also have to be redefined. In order to cope with these issues constructively, explanations of the basic theoretical concepts in this respect are equally as necessary as the development of new strategies and models of communication by museums seen against the backdrop of critical reflections on their day-to-day workings. As media use has become commonplace in daily life, people’s expectations of museums have also changed. Visitors to museums are becoming increasingly used to being involved in them as active contributors rather than merely as passive observers, which means that appropriate and attractive ways of meeting these expectations have to be found in line with the educational role of museums. Based on theories of art, culture, education and civilisation, the second and substantially updated edition of this book therefore presents innovative communication strategies from the day-to-day workings of museums.