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Impact of consumer Attitude towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user
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The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit
products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic
benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the
textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed
using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour
control had strong relationships with purchase intention of counterfeit products. Attitude towards counterfeits by
Hedonic benefits didn’t show any significant relationship with purchase intention. Subjective norm had strong positive
relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of
theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of
the counterfeit product.
The National Research and Development Institute for Textiles and Leather
Title: Impact of consumer Attitude towards purchase intention of the counterfeit
products: a multigroup analysis between the user and non-user
Description:
The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit
products.
The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic
benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the
textile/clothing counterfeit product was analysed.
A total of 120 questionnaires were distributed.
Data was analysed
using IBM Statistics 3.
and SMART PLS.
Attitude towards counterfeits by economic benefit and Perceived behaviour
control had strong relationships with purchase intention of counterfeit products.
Attitude towards counterfeits by
Hedonic benefits didn’t show any significant relationship with purchase intention.
Subjective norm had strong positive
relationship with purchase intention of counterfeits.
This study is useful for Developing Countries, especially in Impact of
theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of
the counterfeit product.
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